The project:
Design a social awareness poster on the issue of stray animals occasioned by the World Stray Animals Day (4th of April) for the "Stray Poster Battle" poster competition that took place at "Toolkit Startup 2014" convention for new graphic designers at Thessaloníki, Greece.
Full brief and details here.
The idea:
Visualize the struggles and dangers stray animals go through daily in the form of an old video game.
Concept & Execution:
The arcade buttons that decide for the dog's route, present the viewer with the choice therefore add directness and interactivity. Just a thought on how simple saving a stray animal is and how the issue an the survivability of stray animals is an issue we humans have completely control on. The score number of the remaining animals and animals saved are approximate statistic of animals already sheltered and currently stray animals in Greece. The quote translate to: "The luck of stray animals is not a game".
